Why should Video Marketing be included in your marketing mix?
Online video is one of the best venues to engage an audience - don't even think about excluding it!  This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way legendary brands are created.  As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend?  Get the point?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding.  Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year.  That's 155.2 million people, and we're just talking the US!  Increasingly, people are watching a lot of video as well.  According to comScore, Americans watched 9 billion online videos just in the month of July.

Like everything else, there is no "free lunch" - the video-sharing sites don't charge to host your content, but getting your target audience to watch and forward your video is no easy feat.  That's where we come in.  Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn't.